A Major Bank and Insurer in Korea

Issues

• Need to train new sales team and sales managers
• Required Consistent and outcome focused training
• Develop sales process
• Maximise opportunity by staying ahead of all competitors who are launching on the same date, due to a change in regulation
• Address lack of Bancassurance expertise

Solutions delivered by SConsulting

• Develop face-to-face material for new business, which trains sales teams and sales management in needs based financial planning and key sales techniques
• Developed sales process, fact finds and sales aids
• Trained sales management in key motivational sales techniques
• Utilised our global bancassurance expertise to develop material and systems that delivers results

Results

• Our client’s joint venture was very successful in producing substantial business as the market took off and made a profit in its first year of operation.
• Each bank was required to have 3 partners. Our client only operated via one bank and yet this new company took 102million Korean Won in premiums and was 8th out of 13 bancassurance providers in the market.
• The success has continued in subsequent years.